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A Product Designer with over 8 years of design experience. 5+ years of experience specializing in B2B & B2C. Experienced in shipping products from 0 to 1. Proven track record of driving business growth through data-informed design decisions and cross-functional collaboration…

A Product Designer with over 8 years of design experience. 5+ years of experience specializing in B2B & B2C. Experienced in shipping products from 0 to 1. Proven track record of driving business growth through data-informed design decisions and cross-functional collaboration…

A Product Designer with over 8 years of design experience. 5+ years of experience specializing in B2B & B2C. Experienced in shipping products from 0 to 1. Proven track record of driving business growth through data-informed design decisions and cross-functional collaboration…

Scaling category discovery for Grubhub's new verticals

Web, iOS & Android

Web, iOS & Android

2024-2025

2024-2025

Strategically scale GH's homepage, optimizing how new non-food categories are introduced and grown. This involved rethinking key display methods to enhance discoverability as the platform expanded beyond traditional food delivery

+40%

+40%

+40%

Platform revenue

+141%

+141%

+141%

Clicks increased

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Streamline global navigation: enhancing engagement & cohesion

Streamline global navigation: enhancing engagement & cohesion

Streamline global navigation: enhancing engagement & cohesion

Mobile Web

2024-2025

Grubhub partnership led to traffic increased to our Mobile Web session. I helped to streamline the Mobile Web experience to account for this changes to inscrease engagement

50%

50%

50%

Session impacted

140K

140K

140K

Acct session impacted

Acct impacted

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Overhaul pins to show merchant supply based on user’s intent

Overhaul pins to show merchant supply based on user’s intent

Overhaul pins to show merchant supply based on user’s intent

Web, iOS & Android

Web, iOS & Android

2024-2025

2024-2025

Our pins don't have the best data to inform users when users are decision-making. I decided to integrate dynamic pins to tackle the different states based on the user's intent

100%

100%

100%

Positive reaction

85%

85%

85%

Ratings mentioned

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Drive engagement with introducing item categories on home

Drive engagement with introducing item categories on home

Drive engagement with introducing item categories on home

Web, iOS & Android

Web, iOS & Android

2024-2025

2024-2025

At present, there's no way for users to browse non food items from the homepage. We're looking to implement this to drive more engagement with various product categories among our customers

3K+

3K+

3K+

Merchant impacted

100%

100%

100%

Diners impacted

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